As Gulf states shower him in riches, the US president seems ready to break with any diplomatic tradition in order to expand his 'America First' vision. The primary goal was to make “America First” a global brand - not just a vision for the United States and its people, but also a political and economic aspiration for as many other countries as possible, stemming from the exceptionalist belief that, regardless of whether a Republican or Democrat is in the White House, what’s good for the US is good for the world.
There is no doubt that over the last quarter of a century, “America” as a brand has suffered periods of extended reputational damage. Its endless wars in the Middle East fuelled chaos and illegal migration flows; its sanctions policies irked enemies and allies alike; and Wall Street’s unregulated financial schemes led to a global financial crisis with massive consequences. In rebranding the US according to Trump’s vision, there are no taboos. Even the most exorbitant privilege, the US dollar as the global reserve currency, can be discussed. Trump’s economic advisers now suggest that this status is no longer an asset, but rather a liability reflected in the country’s huge trade deficit (Read more at Middle East Eye).
